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This EOFY season, THE ICONIC is offering us a fantastic deal with up to 60% off on a variety of their brands. If you've been delaying your next major purchase, now’s the perfect opportunity.

If you're on the lookout for winter coats and jackets, be sure to check out some of our favorites from Atmos & Here, Bershka, P.E Nation, and Calli. 

In need of new jeans? Brands like Abrand, Levi’s, Wrangler, and Lee are your go-to choices. You can also save on shoes, accessories, homewares, and beauty products.

For the men, you’ll discover affordable shoes, shorts, jeans, polos, and shirts from brands such as Nike, Lacoste, Calvin Klein, Thrills, and more.

The catch? You need to act fast. 

EOFY 2025 will wrap up at midnight on Monday, June 30 — and your cart will essentially become a pumpkin.

Let's dive in and explore some of my personal picks from THE ICONIC’s EOFY sale, shall we?

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100+ EOFY Sales Across Fashion, Beauty, Tech & More Actually Worth Shopping

Shop THE ICONIC’s EOFY Sale

Estelle Monet Trench

If you’re envious of all the fashionable trench coats out there, like I am, then I've got a surprise for you. This one features patterns! It instantly elevates any ensemble, and the black color pairs with nearly any outfit. Full length and double-breasted, the Pinterest enthusiasts will be so envious.

Shop Estelle, $99 (usually $249)

Marle Tie Curve Seam Jeans

If you’re aiming to elevate your jean collection, this is the way to do it. Seriously, check out that tie! And the curve seam detail across the top that extends down the leg, providing an hourglass effect? Obsessed. We’ll need a pair in blue and a pair in white, pronto.

Shop Marle, $145.60 (usually $260)

MISHA Halle Jersey Jumpsuit

I’m sorry, but isn’t this the most stunning jumpsuit you’ve ever laid eyes on? Look at that ruffle tie — it simply screams sophistication. The V neck, combined with how it hugs the hips and then flows into the pants? A jumpsuit like this is a rare find. Grab it now, and get it while it’s on sale. 

Shop MISHA, $266 (usually $380)

GUESS Yvonne Mix Denim Tweed Jacket

Call me basic, but there’s something about a tweed jacket that just exudes elegance. You can dress it up for the office or dress it down for a casual brunch with friends. The fabric is also super lightweight, so it won't be a bother when you’re out and about. Pair it with a red lip, and you’ve got yourself a winner.

Shop GUESS, $188 (usually $269.95)

Hansel & Gretel Tozzi Knit Top

When you’re in search of something cosy, this is the knit top for you. You’ll look effortlessly chic with the off-the-shoulder design, while still keeping your arms and hips warm. Complete the ensemble with a chunky gold necklace and matching earrings.

Shop Hansel & Gretel, $162.67 (usually $249)

Edward Meller VAHLA100 Knee High Boot

I’m not saying these knee-high boots will solve all your problems, but they will certainly help. Just think of all the outfit dilemmas they’ll resolve. Plus, they come in black! 

Shop Edward Meller, $349 (usually $499)

Luv Lou The Jeans

The 2000s have called, and they are seriously envious of your new sunglasses.

Shop Luv Lou, $76.80 (usually $160)

PETA AND JAIN Stormi Bag

If you’ve noticed this bag all over your FYP like I have, now you can snag the dupe. Hurry, don’t delay. 

Shop PETA AND JAIN, $55.97 (usually $99.95)

Cloud Nine The Original Iron

When was the last time you replaced your hair straightener? Don’t worry, I’m not judging. This is a safe space (though, do yourself a favor and get a new one).

Shop Cloud Nine, $279 (usually $349)

Thrills Sherpa Wanderer Corduroy Jacket

Stay stylish and warm in this pure cotton denim corduroy jacket with sherpa lining. It features snap buttons for convenience and adjustable pull tags on the waistband so you can customize it to your ideal fit. Plus, it has an impressive four pockets! A woman’s jacket could never.

Shop Thrills, $67.95 (usually $169.99)

SUNNEI Straight Pants

Why change what works? All you need is a pair of charcoal straight pants. Throw on a white shirt, chunky shoes, and you’re ready to go. No fuss.

Shop SUNNEI, $297 (usually $990)

Staple Superior Elwood Flannel Shacket

A flannel is an essential in your wardrobe. It’s there for you no matter the occasion: from the office to the pub for after-work drinks. You can get it in a neutral or navy check — your choice, boss.

Shop Staple Superior, $45 (usually $79.99)

AERE Wool Blend Knitted Polo

Your grandpa was onto something with a knitted polo. It’s comfortable, sleek, and versatile. You might not be as stylish as him (one can dream), but you can certainly try in this wool blend.

Shop AERE, $63 (usually $150)

Lee Altos Muscle

You want to show off your muscles, admit it.

Shop Lee, 32.95 (usually $59.95)